By Lizabeth Cohen
During this sign paintings of heritage, Bancroft Prize winner and Pulitzer Prize finalist Lizabeth Cohen exhibits how the pursuit of prosperity after global struggle II fueled our pervasive client mentality and reworked American life.
Trumpeted as a method to advertise the overall welfare, mass intake speedy outgrew its fiscal ambitions and have become synonymous with patriotism, social equality, and the yank Dream. fabric items got here to embrace the promise of the USA, and the ability of customers to buy every thing from vacuum cleaners to convertibles gave upward push to the facility of electorate to buy political impression and influence social swap. but regardless of indisputable successes and unheard of affluence, mass intake additionally fostered fiscal inequality and the fracturing of society alongside gender, type, and racial strains. In charting the advanced legacy of our “Consumers’ Republic” Lizabeth Cohen has written a daring, encompassing, and profoundly influential booklet.
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Extra info for A Consumers' Republic: The Politics of Mass Consumption in Postwar America
Administrative Science Quarterly 41(1): 116–145. B. 1999. Strategic Outsourcing: Leveraging Knowledge Capabilities. Sloan Management Review 40(4): 1–9. ———. 2000. Outsourcing Innovation: The New Engine of Growth. Sloan Management Review 41(4): 1–13. , and A. Nerkar. 2001. Beyond Local Search: Boundary-Spanning, Exploration, and Impact in the Optical Disc Industry. Strategic Management Journal 22(4): 287–306. P. Knudsen. 2012. The (Unknown) Providers to Other Firms’ New Product Development: What’s in It for Them?
Moreover, external R&D may help ﬁrms to access complementary or heterogeneous knowledge assets (Cassiman and Veugelers 2006; Grimpe and Kaiser 2010), which are considered to be the primary source of innovation (Nelson and Winter 1982; Rosenkopf and Nerkar 2001). For these reasons, ﬁrms diversify their external knowledge sources and search for complementary resources (Bertrand and Mol 2013; Lewin et al. 2009; von Zedtwitz and Gassmann 2002; von Zedtwitz et al. 2004). Despite these advantages, the decision to outsource R&D activities has also the one or other downside: the uniqueness of research results acquired from an R&D provider is questionable, because competitors may have access to the expertise of the same R&D provider (Grimpe and Kaiser 2010); and, a client ﬁrm purchases research results from an R&D provider without being (or being only slightly) involved in the knowledge generation of external R&D.
And E. Viardot. 2016. Revolution of Innovation Management. The Digital Breakthrough Volume 1. London, UK: Palgrave Macmillan. , R. Reinhardt, and S. Gurtner. 2013. Measuring the Success of Open Innovation. In Evolution of Innovation Management, ed. Alexander Brem and Eric Viardot, 52–74. London: Palgrave Macmillan. Gawer, A. 2014. Bridging Differing Perspectives on Technological Platforms: Toward an Integrative Framework. Research Policy 43(7): 1239–1249. , R. Whittington, K. Scholes, D. Angwin, and P.
A Consumers' Republic: The Politics of Mass Consumption in Postwar America by Lizabeth Cohen